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All you need to know about PPC

Setting Up Adwords Conversion Tracking

Tracking conversion is extremely important. If you don’t know what is converting you are wasting money!

With Adwords conversion tracking you can see exactly which campaign, adgroup, keyword, Ad, and search phrase that is either driving your leads or sales… I cannot stress how important this is…

You’d be amazed if you saw how many new accounts I begin to manage, that spend tens of thousands a month and don’t have tracking installed.

So if you don’t have conversion tracking installed, install it NOW, heres how.

1. Login to your Google Adwords Account
2. Navigate to the “Reporting” Tab
adwords-reporting-tab

3. Select “Conversions” on the drop down menu

adwords-conversions

4.  Select “New Action”

adwords-new-conversion

5. Type in the name of the action you would like to track and select from the drop down the type of action.  For this example we are going to setup a newletter lead, which is a sign up.

adwords-create-a-conversion

6. Click “Save and Continue”

7. You will now be taken to the Conversion Code Settings.

  • Page Security Leve: Security level is based on the level of security on your thank you page, if you are not sure I would leave it on HTTP.
  • Revenue for your Conversion: If you have a value that each conversion is worth for you, you can enter it here.
  • Page Language: Select the language for your thank-you page
  • Text format and Color: I would just leave these on the default values

adwords-conversion-settings

8.  Click “Save and get Code”

9.  Copy the code that is provided to you and place it between the body tags on your thank you page.

adwords-conversion-code

That’s it, your done.  Now when someone comes through an Adwords Ad and completes a conversion it will show up in your account and you will be able to see exactly which keyword converted for you.

After running for a while you will start to see trends in what works and what doesn’t, this is where the real optimization of your campaigns begins.

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