PPC with Brett

Desktop editors do wonders for bulk editing.  Download them here…

Adwords Desktop Editor – AdWords Editor is a free Google application for managing your ad campaigns. Use it to download your account, update your campaigns with powerful editing tools, then upload your changes to AdWords.

Yahoo Desktop Editor – Still not out yet, but Yahoo says it will be out sometime in 2010.  You can try and contact your account representative or sign up to become a beta tester.

MSN Adcenter Desktop Editor – Microsoft adCenter Desktop (beta) can help you save time by managing your Microsoft adCenter campaigns in an easy-to-use desktop application. Using adCenter Desktop (beta), you edit campaigns offline and then publish changes at your convenience when you are back online. You can use adCenter Desktop (beta) to manage your accounts in bulk, from the campaign level down to the individual ad level.

One thing I always do when creating Ads for an account is search a few of my keywords and see what my competitors are doing.  Once I get a feel of how they write their Ads, I go the complete opposite way and create Ads that really POP out when people search my keywords.  I’m going to share a very simple technique on how to make your Ads stand out.

Keyboard Characters: Don’t forget, pushing Ctrl + any number on your keyboard gives you special characters.  Don’t be afraid to use these to make your Ad look cool.

So which do you think POPs out more?  Leave a comment and let me know!

There are unlimited variations and other characters that can be used.  Be creative and have fun with it.

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Thanks,
Brett
“The wisest mind has something yet to learn”