PPC with Brett

Once your campaigns have gathered enough conversion data it is beneficial to know what day of the week converts best for you campaign.  This optimization technique is great for reducing spend and cost per acquisition(CPA) as well as increase overall performance of your campaigns.

When trends start to appear you can take advantage of Google Adwords Ad Scheduling which will enable you to only show Ads on the time and days you choose.

Here’s how you can figure out which day of the week converts best for your campaigns.

1. Click on the “Reportings” tab drop down

2. Select “Reports” on the drop down menu

3. Click “Create a new report”

4.  Select the following for your report settings

• Report Type: Campaign Performance
• Settings:
  1. View(Unite of time): Day of the Week
  2. Date Range: All time(or whatever date range you choose)
  3. Campaigns: All Campaigns or any campaign(s) you would like to see
• Advance Settings:  Add or Remove Columns – Make sure you include “Conversion” “Conversion Rate” and “Cost/Conversion” and all other data that is important to you
• Name your template whatever you like

5. Click “Create Report”

6. You will now be taken to the Report Center, wait for your report to finish then click on the report you just created to view the data

Sample Report:

As you can see from the sample report, Saturday is my best day.  Now go run this report on your campaigns and see which day of the week converts best for you!

Good Luck,

Brett

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3. Google Adwords Experiment Beta (How To)
4. Adwords Campaign Settings (My Suggestions)
5. How to Sign up for Adwords