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Adwords Product Extensions: How to


Enrich your PPC Ads and provide more information for buyers before they even click on your Ad.  Product extensions allow you to use your Google Merchant account to show and highlight your actual products, rather than just a text ad.

Your Ad will show normal with a “+” toward the bottom and a choice to expand to show relevant products to the current search.  You will still only be charged if someone clicks on your Ad or product.  Cool new feature, here’s how to do it.

How to Add Product Extension to your Adwords Account

1.  You will need a Google Merchant Account

2.  Login to the Google Merchant Center

3. Click on the Settings Tab google merchant settings tab then the Adwords Link google merchant adwords in the left navigation.

4. Now you will add your Adwords CID(this can be found in the top right corner of your Adwords Account, labled “Customer ID”) and Send a Request

google merchant request

5.  Navigate to your Campaign Settings Tab


6.  Find the “Ad Extensions” section and Click “Edit” and select the option to “Use product images and information from my Google Merchant Center account.”

adwords link merchant account

7.  Check the box next to “Connect to my Google Merchant Center account” and click “Save”

adwords link check

And your done, there is no need to create any new campaigns, adgroups, keywords, or Ads.

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Category: Features, Google Adwords

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One Response

  1. [...] Ad extensions:  If you have a Google Merchant account this is where you can connect it to your Adwords account and enable Adwords Product Extensions [...]

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